Who will win in the AI era—those using AI or those redesigning work around it?

Question

Accepted Answer

_The real competitive advantage comes from workflow redesign, not just tool adoption._

> The winners will be those who either build the platforms or rearrange the workflows in order to be effective. Yes, there will be people who then use ChatGPT to write an email, but the winners will be those who redesign work around it.

Source: [From Google to Cornell: Rethinking AI Workflows | Lutz Finger | Build AI Podcast 17](https://www.lutzfinger.com/transcript/2026-04-16-from-google-to-cornell-rethinking-ai-workflows-lutz-finger-build-ai-podcast-17/)

Q&A, business strategy

Who will win in the AI era—those using AI or those redesigning work around it?